Big, long, high walkways are a familiar phenomenon in a hardware store. It was our task to create an eye-catching and recognisable collection for Praxis. Praxis, together with its Belgian brothers Brico and Plan-it, form a single image. The collection consists of an anthracite-coloured basic line complemented by yellow accents. The yellow accents can be seen in the stitching, edges and piping on the sleeve. The logo is displayed in a large format, making the clothing stand out in the long corridors. The text on the back “ik help je graag” (I’m happy to help) provides an extra customer-friendly appearance.