You're not just in the shop, you're there with the whole team!
The new Kruidvat collection was designed in collaboration with Schijvens Corporate Fashion, designer Janince and the employees of Kruidvat. The new Kruidvat collection is the result of a fantastic collaboration. A group has been composed from the head office, the branches and Schijvens Corporate Fashion. With this group we brainstormed about the wishes and demands of the employees. Under the guidance of stylist Janice we looked together at which collection would fit best.
During the brainstorming sessions it became clear that one of the employees wanted to strengthen the team spirit and radiate it with the clothing. You’re not just in the shop, you’re there with the whole team! This has led to the fact that Team Kruidvat is now printed on the sleeve. We have also chosen for an extra long closure on the ladies polo’s and blouses, this for an extra feminine look. The Kruidvat logo has been placed large on the back for better recognition in the shop and the white of the logo has been incorporated in various places on the polo and blouse as a small accent.
Under the guidance of stylist Janice, we jointly looked at which collection would fit best. A fashion show was then organised for all the branch managers and then for the directors at the Woensel-West branch in Eindhoven. Colleagues from the shop had been trained as models for one evening, who walked down the catwalk to the accompaniment of music and thunderous applause. Everyone was incredibly excited about the look of the clothes. Especially the large element on the back and the elegant fit were well appreciated.