A child that grows up to be a powerful adult
makes our world more beautiful
Optimal growth and flowering
At Humankind they have only one goal: the optimal growth and blossoming of every child. This brand idea is reflected in the logo and also in the new circular clothing collection. The buttons of the blouse, for example, are in the same colours as the colours of the flowers in the logo and the clothing is in light shades for a soft look. The colours grow from light to dark to reflect the growth of flowers and children.