Together with a team of store employees, the new clothing was designed and tested. It not only had to be comfortable but also contemporary. The result: distinct Albert Heijn blue with new elements such as denim aprons and orange colour accents. The colours used in the shops have been an inspiration for the clothing. For example, the orange bonus colour is incorporated into the various accents, such as the stitching, the hem of the polo and the neck tape. Another wrap-around product has been added to the AH to go collection.